A Sky of Qualified Leads: How NextPilots helped CobotX take off to the stars
CobotX is a company assisting managers of manufacturing sites from A to Z to properly implement and integrate cobots for revolutionary savings, improvements, and reshoring. Since 2021, the client has been providing targeted cobot solutions for various industries: from determining the business case to actually implementing and maintaining the cobot in the production process.
CobotX had a great product; they simply needed to present it in the right way to sell it to the right people – which is why they turned to NextPilots.
The Issue
Before NextPilots, CobotX worked with several sales agencies that tried various ways to introduce the company to C-level executives and expand their business development. However, despite their efforts, the sales funnel could have been better quality as they were not bringing the desired results. CovotX only experienced approximately seven leads per month.
To keep up with the growth, CobotX desperately needed more new customers and qualified leads in the pipeline.
CovotX only experienced approximately seven leads per month.
To keep up with the growth, CobotX desperately needed more new customers and qualified leads in the pipeline.
The Challenge
The biggest challenges for the Pilots were to familiarize themselves with the world of cobots and create a strong sales base consisting of:
- A state-of-the-art sales infrastructure
- CRM optimization
- Scaling the business through outreach and cold market prospecting
There was no time for setbacks! After a lengthy start-up phase of about a month, NextPilots called to action and got to work!
The Solution
NextPilots used an experienced sales pilot to conduct the research phase for this project.
Firstly, our team focused on optimizing CobotX’s CRM system by creating an overview with dashboards. We prepared cold emails that were specifically tailored to the recipient. Additionally, we leveraged LinkedIn’s network to prospect new leads more effectively, grow the pipeline, and close more deals.
After a while, business began to reflow, and the quality and quantity of leads significantly increased. CobotX was reaching 3/4 of leads per week which they had priorly gotten in a month.
Additionally, we created a monthly summary to see how the deals were going and if the quality of the leads was sufficient.
CobotX was quite pleased with the quick results and the ability to track our productivity through the weekly reports.
Technologies used: Hubspot, LinkedIn Sales Navigator
The Numbers
In 4 months, our work for CobotX showed 1700 connection requests of which 920 were new connections. This resulted in 400 active reactions that produced 35 qualified leads, which finally led to 3 closed deals in the time we worked with CobotX.
