Amplifying Revenue: How NextPilots helped Valcon to Success
Valcon, previously Typeqast, is a software development company consisting of more than 300 experts from all over Europe. The company was founded in 2017 as a Dutch conglomerate with the goal of building partnerships and delivering pioneering advanced technology.
Valcon’s vision was to empower scale-ups in Europe by offering agile, affordable, and highly skilled software development teams as a service. Therefore, the company needed the right sales team to accelerate its growth and support its mission: to develop, build, and maintain cutting-edge cloud platforms.
The Issue
Over the past two years, Valcon has grown rapidly and exponentially. To keep up with its explosive growth, the company needed more customers and qualified leads in its pipeline. When Valcon came to NextPilots, their main goal was to update their current sales system and grow their business through email campaigns and outreach.
To begin with, we needed to set up the best infrastructure, define buyer personas, and create a seamless customer journey.
The Challenge
Since Valcon is a considerable company with offices throughout Europe, the biggest challenges were to keep track of the entire sales system and control the funnel.
Our pilots needed to:
- Optimize and validate ICP, value propositions, and target personas,
- Create email campaigns and target different ICPs,
- Expand the network and attract new business,
- Participate in sales meetings.
Sounds like an overwhelming challenge? With the right strategic plan, it was absolutely possible to achieve.
The Solution
Firstly, two pilots were assigned this project, and they began their work by going over all the deals with the Valcon team (then Typeqast) to keep full transparency, and clear communication, assign the right tasks, and keep everyone focussed.
As requested by Valcon, NextPilots optimized their CRM and filtered existing companies based on long-term partnerships. We began outreach efforts to attract new businesses, which later led to more qualified leads.
In addition to attracting new businesses, NextPilots also participated in sales meetings and worked with CEOs to help them close deals.
NextPilots’ ability to create successful outreach campaigns, and identify qualified lead information, led to an increase in the number of new contacts in the Valcon database.
All leads were integrated into the marketing system, ensuring an extensive and efficient foundation for future marketing projects.
Technologies used: Hubspot, LinkedIn Sales Navigator.
The Numbers
In 4 months, our work for Valcon showed 1800 connection requests of which 950 were new connections. This resulted in 500 active reactions that produced 45 qualified leads, which finally led to 4 closed deals in the time we worked with Valcon.
